Sports & Entertainment Marketing: 2020

Monday, April 6th - Friday, May 1st

From this point forward, you will find everything you need for this class in the E-LEARNING folder located in Schoology.

In that folder, you will find the following...

A weekly checklist that has ALL your assignments for the weeks in April
An updated syllabus that applies to the rest of the school year
Any other class materials that you may need as the semester goes on

Monday, March 16th - Friday, April 3rd

Our class (period 1), is on the BLOCK B schedule. The calendar linked below has your work for the next two weeks. Please use the links that are included in the calendar to access all assignments and instructional materials. Pay close attention to when each assignment is due.

ASSIGNMENT CALENDAR

Thursday, March 12th - Friday, March 13th

Bellwork: What's going on in the world of sports & entertainment? How does this relate to business or marketing?

Today's Agenda:

SEM Current Events
Fantasy Project Website Creation

What YOU have done so far...What information SHOULD be included on a team site?

Team Name, Location, & Target Market
Team Roster (with stats/player background)
Team Colors, Slogans & Logo
Team Merchandise
Corporate Sponsors

Popular Website Creation Sites

Weebly
Google Sites
Wix

Monday, March 9th - Wednesday, March 11th

Thursday, March 5th - Friday, March 6th

Bellwork: Check out these websites and be able to answer the questions below.

Questions:

How has each team/festival highlighted their "brand" through the websites?
How has each team/festival focused on their target market through the website features (hint: look at the Dallas Cowboys site)?
What sections/information is common among all the websites?

Today's Agenda:

Fantasy Project Website Creation

What YOU have done so far...What information SHOULD be included on a team site?

Team Name, Location, & Target Market
Team Roster (with stats/player background)
Team Colors, Slogans & Logo
Team Merchandise
Corporate Sponsors

Popular Website Creation Sites

Weebly
Google Sites
Wix

Wednesday, March 4th

Today's Agenda:

Mimic Social Media Introduction

Log In Page
Round 4 Social Media Analysis

Tuesday, March 3rd

Bellwork: Please complete the Dodgeball Tournament Feedback Form

Today's Agenda:

Mimic Social Media Introduction

Log In Page
Begin Round 3 Social Media Posts

Minimum of 8 posts
Must use ALL $5,000 by the start of class tomorrow
Use your Post Strategy & Analysis Summary from the last rounds to help with this round

Monday, March 2nd

No School - Casimir Pulaski Day

Friday, February 28th

Dodgeball TODAY!! Be in the FIELD HOUSE at 3 PM. Check in with ME to get your assignment or team details.

Today's Agenda:

Makeup Day

Fantasy Project Part 1
Fantasy Project Part 2
Fantasy Project Part 3 (including slogan)
Fantasy Project Part 4
Mimic Social Media Round 1 Posts & Round 2 Analysis
Makeup Work

Thursday, February 27th

You will have a sub in class today. Please read the following very carefully and complete the assignments below.

1) Read THIS article and answer the reading questions HERE. Submit the reading questions in Schoology before leaving class today.

2) Begin working on the Fantasy Project Part 4: Corporate Sponsors. Remember to put this document in your "Fantasy Project" folder.

REMINDER: The Dodgeball Tournament is tomorrow.

Wednesday, February 26th

Bellwork: Check out ALL the links below. What are the differences between each of the celebrities or companies involvement with each brand?

Oprah & Weight Watchers
Website: Oprah 2020 Vision Tour (Weight Watchers)
Video: Oprah's Ultimate Party Invite

Cardi B & Pepsi
Video: Pepsi "Okurr" Commercial
Video: 2019 Holiday Commercial

Coca-Cola & American Idol (focus on Coca-Cola)
Video: "Perfect Harmony"
Images: Various
--------------------------------------------

Today's Agenda:

Branding - Various Deals
Article: Lays Chips: The Voice, Coachella & Snapchat Article

Dodgeball Game Details

FRIDAY of this week
3:30 pm to approximately 5:30 pm
Play or work
SIGN UP here

Tuesday, February 25th

Bellwork: Can you name company or product based on the slogan? Try out THIS GAME to find out!!

Today's Agenda:

Stenograph Branding Examples
Branding - Slogans
Fantasy Project

Make sure that ALL members of your group are shared on ALL your Fantasy Project documents.
Create a new folder in your SEM Google folder called "Fantasy Project". Drag part 1, part 2, and part 3 into that folder. Continue to store all parts of the project in that folder.
Part 3: Logo Design

ADD: Create a slogan for your project

Dodgeball Game Details

FRIDAY of this week
3:30 pm to approximately 5:30 pm
Play or work
SIGN UP here

Monday, February 24th

You will have a sub in class today. You should complete part 3 of the Fantasy Project by designing your sports team or festival logo.

Fantasy Project Part 3: Logo Design

Friday, February 21st

Bellwork: Can you name the sports team by the logo? Try out THIS GAME to find out!! Hit "play quiz" and start typing in the names! Did you give up or get them ALL? Try it again with different teams HERE. One last time with a new set of teams HERE.

Today's Agenda:

Branding - Logo Design
Logo Histories

Fantasy Project Part 3: Logo Design
Dodgeball Tournament - I need to know TODAY what you are doing!

Join a team OR "work" the event
SIGN UP here

Thursday, February 20th

Wolves Field Trip is TODAY!!

Come to THIS classroom at 8:45 am. Put everything you don't need in your locker & go to the bathroom BEFORE coming to this room.
Hockey 101

Dodgeball Tournament - come to class TOMORROW knowing what you are doing

Join a team OR "work" the event
SIGN UP here

Today's Agenda:

Intro to Branding
Mimic Social Media

Log In Page
Complete Round 2 by analyzing your social media posts & turn in your worksheet

Field Trip Prep

Wednesday, February 19th

Wolves Field Trip Information-

Field tip is TOMORROW
Bring your Wolves Game Permission Slip & $7 ticket money
Come to THIS classroom at 8:45 am. Put everything you don't need in your locker & go to the bathroom BEFORE coming to this room.
NO backpacks - only small purses and string backpacks.
Bring food & snacks if you want. Concessions can be purchased for lots of $$$$

Dodgeball Tournament -

Join a team OR "work" the event
SIGN UP here

Today's Agenda:

Mimic Social Media

Log In Page
Complete Round 2 by analyzing your social media posts

Tuesday, February 18th

Bellwork: What's happening in the world of sports & entertainment?

Reminder: Wolves Field Trip is THURSDAY. Please bring in your Wolves Game Permission Slip & $7 ticket money asap.

Today's Agenda:

Mimic Social Media

Log In Page
Finish Round 1 Social Media Posts (use worksheet to guide you)

Monday, February 17th

No School - President's Day

Thursday, February 13th - Friday, February 14th

Reminder: Please bring in your Wolves Game Permission Slip & $7 ticket money.

Today's Agenda:

Dodgeball Poster Voting Results
Mimic Social Media Introduction

What is Mimic?
Log In Page
Scenario Review
Begin Round 1 Social Media Posts (use worksheet to guide you)

Wednesday, February 12th

Today's Agenda:

Wolves Game Field Trip Permission Slip & Money
Dodgeball Poster Review

Folder with all the Posters
Poster Voting

Mimic Social Media Sign Up

Dodgeball Tournament Information

Date: Friday, February 28th
Time: 3:30 - 5:30
Location: East Field House
$3 for players; $1 for spectators
Teams of 8-10 players
Prizes

Winning Team gets lunch
Award for Best Dressed
Award for Best Sportsmanship

Tuesday, February 11th

By the end of the period TODAY, you must EMAIL or SHARE with me your completed 8.5 x 11 advertisement. Please make sure I have access to see & print it.

Today's Agenda:

Wolves Game Field Trip Permission Slip & Money
Dodgeball Poster Creation

Dodgeball Tournament Information

Date: Friday, February 29th
Time: 3:30 - 5:30
Location: East Field House
$3 for players; $1 for spectators
Teams of 8-10 players
Prizes

Winning Team gets lunch
Award for Best Dressed
Award for Best Sportsmanship

There will be concessions
All profits goto Cancer Research
Sign Up Form

Monday, February 10th

Bellwork: What's new in the world of Sports & Entertainment?

Today's Agenda:

Wolves Game Field Trip Permission Slip & Money
Dodgeball Tournament Information

Date: Friday, February 29th
Time: 3:30 - 5:30
Location: East Field House
$3 for players; $1 for spectators
Prizes

Winning Team gets lunch
Award for Best Dressed
Award for Best Sportsmanship

Concessions
All profits to Cancer Research
Sign Up Form

Dodgeball Poster Creation

Friday, February 7th

You will have a sub in class today. Please do the following...

Complete Part II of the Fantasy Project: Target Market & Merchandising Ideas
If you have not fully completed Part I, use any remaining time to finish.

Fantasy Project Part 1: Name, Location, Roster

Thursday, February 6th

Today's Agenda:

Wolves Game Field Trip

Thursday, February 20th
Cost is $7
Let me know TODAY if you have a schedule or money conflict

Merchandising Basics

Video: Don Cherry Slams Carolina Hurricanes (NHL)
Video: Nationals Gerardo Parra Baby Shark Crown Response (MLB)
Article: Sports Merchandising Opportunities Increasing

How have consumers' views on sports apparel changed in recent times?
How are teams capitalizing on "moments in time"?

Fantasy Project Part II: Target Market & Merchandising Ideas

Wednesday, February 5th

Today's Agenda:

Ask the Expert Day

Christopher Corr

Tuesday, February 4th

Today's Agenda:

Incubator MVP Pitches

Monday, February 3rd

You will have a sub in class today. Please read the instructions below and complete today's assignments.

1) Feel free to check out our Super Bowl Squares to see who won each quarter. I will have the gift cards and goodie bags for you when I return tomorrow.

2) Here is a link to all the Super Bowl Commercials from yesterday's big game (congrats Chiefs!). Check out the commercials and complete the Super Bowl Commercial Analysis Assignment. Submit the assignment in Schoology by the end of the period.\

- If the Super Bowl commercial link does not work on your Chromebook, use any site to view the 2020 Super Bowl Commercials.

3) Announcement: Tomorrow in class we will be watching the Business Incubator students give their product pitches. Business Incubator is a class that is very similar to the "Shark Tank" tv show. Students have to create their own product or service and actually pitch it to real investors. Tomorrow each group will do their first pitch to those investors...and we get to watch a few of them!!!! Make sure to arrive to class ON TIME. We will then walk as a class to go check out the pitches.

Friday, January 31st

Bellwork: If you didn't already, make sure to pick your 4 squares

Today's Agenda:

Super Bowl LIV Squares
CBS Super Bowl Greatest Commercial 2020 Special

Thursday, January 30th

Bellwork: How much do you think you know about the Super Bowl?

Today's Agenda:

Super Bowl Facts Guessing Game

Actual Facts

Super Bowl LIV Squares

Wednesday, January 29th

Bellwork: Any questions before we begin the quiz?

Today's Agenda:

Target Market & Market Segmentation Quiz in Schoology

When finished, check out THIS article

Fantasy Project Part 1: Name, Location, Roster

Monday, January 27th - Tuesday, January 28th

Bellwork: Any fascinating sports or entertainment news from this weekend?

Announcement: We will have a quiz on Target Marketing & Market Segmentation on Wednesday of this week. Use THIS slideshow to study!

Today's Agenda: